I build things, write honestly, and ask better questions about the rules we inherit.
What I'm focused on now
Right now, I'm building Good Grief, a company helping people navigate everything that comes after a death - from probate and paperwork to pensions and what happens to the plants.
Alongside that, I write Abandon the Script, a personal newsletter exploring growth, creativity, and relationships without pretending there's a clean playbook.
Both live in the same universe: making space for honesty, clarity, and better questions, especially in moments of change.
Good Grief is building the operating system for after a death admin, so families can spend less time buried in logistics and more time grieving.
Abandon the Script is where I write personally about relationships, creativity, and growth.
About Me
I've spent nearly 20 years as the first marketing hire at early-stage startups. Employee #16 at GitLab. Led teams at ProjectDiscovery and Arch. Coached founders. MBA from Kellogg.
I know how to build and scale. But right now, I'm more interested in what happens after the script breaks. I explore grief, re-evaluation, our daily choice to do something different.
If that resonates, you're in the right place.